Auto parts wholesale suppliers aren’t something you search for every day.

When you do, it can be difficult to locate one who is a good fit for you.

So how do you find an auto parts wholesale supplier that will work well with you, that will serve your needs and the needs of your customers, and will be easy to work with?


Here are five pro tips, from an auto parts wholesale supplier.

In this article, we will talk about:

  • Understanding your industry’s channels
  • Searching for them on Google
  • Setting up a Google Alert for the items you want
  • Joining industry and professional networks
  • Subscribing to your industry’s trade publications

Tip #1: Understand Your Industry Channels

There is no shortage of ways that the products you sell can get from the manufacturer to your customers.

Depending on the type of parts you’re selling, it might be better to receive shipments directly from the manufacturer, or from wholesale suppliers.

For instance, Original Equipment Manufacturer (OEM) parts are those parts included in the original car. Any parts which are put in by a mechanic or a car enthusiast which are not originally included are called “aftermarket” parts.

When buying OEM parts, it makes sense to go directly to the manufacturer, who specializes in these parts. However, when dealing with aftermarket parts, you can shop around and look for the best prices and various benefits to each individual part.

For a quick background on parts, read our article here on High Performance Auto Parts Wholesale.

Depending on the part, you might order from:



For OEM products, you can buy directly from the manufacturer. This is basically pretty helpful, especially for routine parts.

Exclusive Distributor

For some foreign models, one company might have the sole rights to sell auto parts for that part. They usually sell to small wholesalers to distribute their products widely.

Wholesale / Regional Supplier

Some companies supply smaller stores and auto shops with auto parts in a particular region. These auto parts wholesale suppliers are local, which can create a great working relationship. (Also, look to make connections with other local services & companies and build a network of referrals).

Tip #2: Google Search

Google has all the answers.

Seriously, if you want to find auto parts wholesale suppliers for your particular product, then start with Google.

You can try Google searches for the words “wholesale” or “supplier,” plus the keywords for your product line. You can search based on brand, model number, or product name.

For instance, try searching for:

  • “Y-Pipe wholesale”
  • “11504YFLT supplier”
  • “Flowtech distributor”

Let us know in the comments if you found us through a search engine!

Tip #3: Google Alert

If you don’t have the time to search for these keywords on Google yourself, then set up a Google Alert for these search terms. That way, you spend the time once to initially do the research, and then get a weekly email with updated search results.

Don’t worry–as soon as you’ve found your supplier, you can cancel this Google Alert at any time.

Learn more about Google Alerts on their support page.

Tip #4: Industry Networks

Other retailers won’t necessarily be open to sharing their supplier information very readily. As with all things, that requires trust.

And you can only build trust by having a real relationship with someone.

Take the time to network with other retailers and wholesalers in your industry. Talk to them, get to know them, and you will surely pick up some useful information somewhere.

Tip #5: Industry Publications

Is there a magazine or newsletter that all the retailers in the auto parts industry get? It might be a good idea to check that out.

Pay attention to the advertisements in that magazine, because they will definitely be from manufacturers targeting retailers like you.

Some of the best we’ve found are Automotive Industries, the Automotive Aftermarket Suppliers Association (AASA), and Automotive OEM, based in Troy, MI.

Find A Partner

When you’re in the market for a new auto parts wholesale supplier, make sure you take the necessary steps to find exactly the right fit for you and your company.

Don’t hesitate to contact Blue Ridge Exhaust for information on auto parts wholesale suppliers. We are a performance exhaust systems, exhaust system parts, and auto parts distribution company in VA, KY, WV, TN, & MD.

Pin It on Pinterest

Share This